Referring to the Louis Vuitton bag, maybe you will always remember the classic LV bags, but today Xiaobian to give us light skin paint “Miranda,”. Red wine and chocolate smooth cortex, is still representative of the classic Louis Vuitton-letter embossing, gold clasp lock, long slender leather shoulder strap, full of retro charm, I remember, long shoulder strap, small to medium sized below style, retro flavor is popular handbag features!
Had earlier in the Edison microblogging exposure fuzzy spy photos, we can guess the to CLOT again HEAD PORTER launch a single product. Today, detailed product and the sale has finally surfaced. The two sides of joint cooperation to the CLOT classic thorns totem bag design.
No thorns of the shine on the clothing and changing the ALIENEGRA HEAD PORTER bags on return Ganso classic. And let the combination of black beauty has created an unprecedented and high-density nylon. Includes a public single product in iPod CASE, WALLET, the Day Pack, Tote Bag, etc. will be held in March 30 sale, and interested friends please note JUICE specific information.
Louis Vuitton and Marc Jacobs co-operation so far has been 15 years, the beginning of the cooperation is not optimistic about the world that the cooperation between them will not last long. Louis Vuitton brand is too traditional, designer Jacobs was very young and very strange. However, cooperation between them is like a love elephants to each other in 15 years time, both sides are becoming more powerful and strong. Today, the pair, a taste of France and respect for the people of the world, another is still lively as ever. Born New York designer Marc Jacobs as upcoming exhibitions in Paris, the Musée des Arts Décoratifs museum exhibition “Louis Vuitton, Marc Jacobs,” the protagonist.
Really, the two men seem to have nothing in common, a stern-faced gentleman Vuitton (at least from the portraits of the museum entrance, appears to be the case), the other is a rebellious young man wearing a kilt. The founder of the brand is a true genius, however, succeeded in seizing the 19th century, people interested in sports and innovative hobby to produce early automobile, the rear trunk, the trunk into a camping folding bed.
Designer Jacobs is also given to the remarkable creativity of the brand, and hope to break the shackles of all think outside the box, as the brand’s first and only haute couture designer, he hoped that the amazing vitality of designer clothes and accessories . Like the 1896 designer Louis Vuitton’s son Georges to the brand’s logo pattern printed over the entire shell of the box, no one will predict the impact of this move on the brand. Who would think that designers Jacobs will be the classic Speedy bag series for Japanese designer Takashi Murakami, in the above are full of big round eyes, or graffiti, Stephen Sprouse painted graffiti letters in the above? Founder Louis Vuitton and the world he created in the first floor of the exhibition hall, a small bag of different series for simple travel exhibition in one of the display box; a display box shows used to hold a wide range The trunk of fine clothing – women serving tea, morning coat; evening gown and prom dresses; support numerous levels of underwear and a huge skirt, reproduce the glory days of that era women a day for seven clothes.
Debbie Harry singing very quickly attracted you to the second floor of the hall, where the head is a giant screen (curator Pamela Golbin it made a slight Bo page form), used to highlight Jacobs advocated the freedom of the spirit of the impact – of Bertolucci and the movie “South Park” mixed, “the Cat on a Hot Tin Roof,” next to SpongeBob SquarePants SpongeBob, SpongeBob SquarePants SpongeBob next to the genius Rainer Fassbinder, German director gay movie “Querelle.” The exhibition is more like a celebration rather than a simple retrospective of his work, the exhibition did not chronologically display, but the exhibition is divided into different themes to expand it. Jacobs played a very attractive name to a different theme, each of the exhibits inside are the last 15 years carefully selected masterpiece fashion. Shoes using mechanical legs on display, they are as accurate as the pace of Busby Berkeley dance master. Five nurses hat mannequin of the artist Richard Prince to spell out “LOUIS VUITTON”, at the same time the background, came Kingsmen’s famous choral work in 1963: “Louie, Louie ……”.
Museum to boot called the “chocolate box”, perhaps the audience will produce more attractive. Those who display the trunk like the great French candy, whether large trucks full printed LV logo white mink kits to purple pattern trunk, fully demonstrate and explore the connotation of the brand of the LV. Denim fabrics, metallic fabrics, or woven plastic fabric, handbag exudes a strong temptation, and this may be the dream of Louis Vuitton have not thought of before.
“Louis Vuitton, Marc Jacobs, the exhibition opened on March 9 and continued until September 16 locations in Paris, Les Arts Décoratifs museum.
Liu Songlin broke microblogging users spend more than 8000 yuan, a friend in the LV store to buy a shirt, but called the “paper shirt: the first to wear broken hole, gently in the shirt the other intact parts of a tear, it willsplit. Liu Songlin said the friend and the LV store in negotiations, the LV side said it was “special process”, it is recommended to change to solve the problem. This process is too “special”, right? Liu Songlin friends to buy at night dressed only in a few hours, but not to wash, in the LV store representations of video you can see the clothes on the shelf a tear is also the case.
France luxury goods maker LVMH reported released 2nd, as mature and emerging market demand remains strong, the Group’s 2011 annual higher, sales surpassed 23 billion euros (about US $ 30.2 billion), earnings before interest and taxes profit 5 billion euros for the first time (about 65. US $ 700 million).
Results showed that Louis Vuitton last year achieved global sales of EUR 23.7 billion (about US $ 31.2 billion), up 16% from the previous year net profit of 30. 6.5 billion euros (about US $ 4 billion), an increase of 1%, after deducting non-recurring profit and loss by 34%.
From business point of view, Louis Vuitton last year across all business units are achieving substantial growth, profitability has improved significantly. Among them, jewellery and watches business sales 23%, fashion and leather goods business growth 16%, 10% wine and spirits business growth, perfume cosmetics business growth 9%. Due to strong demand for leather goods sector, the group is likely to further increase production capacity.
Louis Vuitton sales growth was strongest in Asia, an increase 27%, sales in the Asian region a proportion of the Group’s total sales last year had risen to 35%. Europe and the United States both mature markets against impact brought about by the debt crisis and slower economic growth.
LVMH CEO Bernard Arnault said that 2011 is a “good year”. Groups spend 4.3 billion euros (about US $ 5.7 billion) increase Italy luxury group helps lift gloom at Bulgari shares, but not too much impact on the results. 2012 increased uncertainty in the global economy, the group will focus on mining potential for growth within the group, further consolidating its leading position in the global luxury market.
Louis Vuitton is the world’s largest luxury goods group, owns more than more than 50 internationally renowned luxury brands, including Louis Vuitton, Christian Dior, Fendi, Hennessy, Hubert de Givenchy, real profits, jiaolan etc. Due to the 2008 financial crisis, Louis Vuitton 1% sales decline in 2009, net profit fell by 13%; 2010 to reverse the situation, sales first exceeded 20 billion euros (about US $ 26.3 billion), net profit for the first time more than 3 billion euros (about US $ 3.9 billion).
Designer V. Bruce Hoeksema’s VBH luxury brand leather handbags with rare animals known, Gwyneth Paltrow, Nicole Kidman, Sarah Jessica Parker and Michelle Obama and other celebrities are their loyal customers.
New year, put a new handbag. Recently, the Prada introduced a new spring and summer 2012 Pyramide handbags series. See if there is a you like. At the same time there is exposure Prada 2012 Pyramide handbags spring and summer campaign.
British artist Billie Achilleos LV leather to become stiff the chameleon, alert rabbits, rats and cats and a series of lovely interesting image. With a keen fashion sense, Billie Achilleos through their own art, the Louis Vuitton’s product planning and design features to show its head, leather animals are not only lending their skin texture table, buttons and buckles are all kinds of designed to become the best material eye, so that people from the fine polishing process, the artist felt the wonderful creativity and care and thought. Perhaps this is where the magic of Billie Achilleos, conquered the crowd with artistic vision.
Coach China’s official online shop hours of operation for the December 12-January 15, to celebrate the 70th anniversary of the brand. In addition to Coach a full range of products, but also sell exclusive products Taobao Mall and Coach70 anniversary limited edition merchandise.
The network’s flagship store opened in China to help Coach enhance consumers’ needs and preferences of online knowledge, accumulated experience, Coach of the network operation and development to prepare for, and enhance brand awareness.
On December 1, Coach of the Hong Kong just to introduce ADR form in the Hong Kong Stock Exchange, but also to enhance the brand awareness in China.
When the luxury and the Internet, the financial crisis and the words linked to the Chinese market when high prices can go a small minority adhere to the inherent line?
Perhaps not that upscale brand logo worth more obvious how much the price, several stores, belong to which group, where on the city, but because it has a consumer favorite for voluntary pay the high added value for its , history, heritage craft, crafted proudly in the background of each era, this is its soul.
Civilian luxury
Luxury has always been closely linked with the rare and expensive, but Coach to do the opposite, the line of custom as a Accessible Luxury.
Its origin is not noble. In 1941, a Manhattan loft, six leather artisans in the production of high quality leather goods, leather goods company in Manhattan called the company. The first major production of men’s wallet, the emphasis is durable and practical, five years later began making handbags.
The early 1960s, Manhattan ladies handbags leather company boss look great prospects for development, so please Bonnie Cassin to join. At that time, she is ready to reform and innovation of women designers, the United States, Coco Chanel. Now the first set of hot mantle, jumpsuit, and so wrapped package from her design.
1870s, the factory moved out of New York, was officially renamed the Coach. This does not have royal origins and descent of the brand is that the public can play high-end consumer goods, pricing tier luxury brand in Europe, less than half.
Coach specializes in new markets, introduction of a system 20 years ago, consumer research, product according to market conditions and strategic adjustments. Coach in 1988 to enter the Japanese market in 2001 accounted for only 2% of market share bags. By 2009, its market share has increased to 12%. Which, from 2001 to 2006, these five years, Coach Japan’s earnings growth of up to 722%, making Japan its second largest outside the United States market.
Coach will not only located in a relatively small age of the consumer, pushing their new speed and traditional luxury of a new quarterly rhythm opposite. Once a month on the new closer Zara, H & M this fast fashion brand.
In this operating mode, Coach opened up a wave of cheap quality. Constantly updated prices of goods and easy to make Coach to reach more consumers, driving the growth of Coach.
Network Marketing
In view of this, Coach, network sales strategy in line with its usual style, nothing wrong. But as the first luxury brand to eat crab, and A in purchasing goods flooded set up shop on Taobao, still makes a little surprised.
Internet sales in the luxury goods industry is still rare instances, but the last couple of years and gradually formed a kind of trend. More and more 70, 80, became an important force in consumption of luxury goods, the network channel is a critical impact on their exports. Armani, Bally, Estee Lauder and other brands have the convenience of using the network to start direct sales, not only provide convenience to consumers, many more companies to save costs.
Meanwhile, the domestic public network like the excellent, yet the luxury goods retail site network so the rise, they fight some of the brand by the agency, or to obtain supply from foreign factory stores, etc., to provide consumers with better prices.
The next few years, Coach will focus on the development of the Chinese market within three years to develop into China’s largest market, in addition to Internet sales, but will also set up a large number of new stores and second-hand market.
Coach China president and chief executive of game management cell (Jonathan Seliger) revealed that at present, Coach in China already has 71 stores, including 57 mainland, plans to open in China 30 stores. 2011 fiscal year, Coach’s sales in China will reach $ 300 million, and plans to reach $ 500 million in 2014.
Not only is Coach, many luxury brands are expanding rapidly, well on its way China second and third tier cities forward. Surprising because the pace of development in China, with European and American luxury market by the financial crisis more serious, many Chinese brands are thought to share.
More than 100 international top brands in China, the total number of stores has reached thousands, except Beijing, Shanghai, Guangzhou and other big cities, Midwestern cities have sprung up stores. French luxury brand Louis Vuitton (Louis Vuitton, the LV) in 22 cities in China, opened 27 stores, including Changsha, Xi’an, Qingdao, Xiamen, Wuxi, Wenzhou, second and third tier cities, Ningbo, Hangzhou is gathered Almost all big-name international luxury goods.
According to statistics, the city north of Guangzhou-Shenzhen line four the number of luxury retailers in the country’s total share of about 35%, 41% second-tier cities. But usually, a luxury brand retail stores in China, the number of mostly less than 50, a first-tier cities will generally average three stores, the relative number of the same brand in New York, Tokyo and other large cities the number is still low.
The era of impetuous
Despite the expansion of sales channels, greatly between brands and consumers closer to the physical distance, so that goods “within reach”, but not really narrow the psychological distance between the consumer. China’s luxury market is growing and showing the difference between the traditional market.
In Europe, luxury is linked with the arts. Current Bottega Veneta China general manager, former Hermès, director of the China Business Summit in translated as “the ultimate pursuit” will be familiar with the “luxury” (LUXE) change translated as “the ultimate “To get close to the word intended.
“The so-called ‘luxury’ concept, is it not that through the lengthy time, eager to experience life, taste the beauty of the details of the ‘ultimate’ in art?”
European business people willing to invest large sums of money on luxury goods, with the art to packing all the sales cycle, from design, manufacturing, promotion to the service. There are many brands like Cartier Foundation as create their own art, spending € 2 million a year funding a large number of artists, organize exhibitions, accomplishing it very seriously France’s most influential contemporary art foundation.
In contrast, Chinese consumers are also more conspicuous consumption stage. They are more willing to reveal themselves by the brand price of wealth, in order to measure their own brand of high and low status.
This is of course with the Chinese consumer psychology, is the result of the brand over the pursuit of interests.
“Brand more and more impetuous, and they are in the struggle for fame and wealth, the development of arts and crafts do not play a catalytic role, they use simple and crude means to manipulate the market, with a small amount of capital to control the media resources to curb the talented design Innovation division and now really pay attention to industry rules of the family brand, the designer as a symbol of life to maintain the brand, have fewer and fewer. “superior network Huang Siwei, director of marketing, said.
Luxury brand in the relatively long time to enter the market, consumers have been slowly awakening. Especially in the first-tier cities, there are a considerable number of consumers choose for themselves as the most personal charm and character of the perfume as hard to choose a luxury brand to represent their personality and taste.
This is the World Luxury Association China Office of consumers regularly return visit has been a clear expression. LV was a few years ago when people talk about luxury with a representative symbol, but now and then call five years ago, the LV consumers, many people no longer buy, move to higher levels of brand.
“In the culture do not speak, do not speak the meaning of the value of the case, it is difficult to hold loyalty to a brand attitude and give up very easily when mature luxury consumers to give up a certain brand, developed after consumer groups will in turn move, the brand lost market. “
“Hangover 2″ bags LV sued Chupin provoke a lawsuit -
Fake LV have to modify the appearance
On Thursday, the famous French luxury brand Louis Vuitton (hereinafter referred to as LV) will cost U.S. small comedy “Hangover 2″ and Chupin Warner Bros. to court, “hangover 2″ long ago the success of “leverage” at the box office hit.
According to foreign media reports, in the indictment, LV claimed the “hangover 2″, where Naji Si Zach Gary played the role of the airport on arrival in Thailand to carry a lot “LV” bags (pictured), and and others have a dialogue: “Be careful, this is LV!”
The LV company believes that these bags are not authentic, but a Sino-US joint venture company called Diophy produced “fake.” LV said, they are the company to legal liability, to prevent the sale of counterfeit goods in the United States.
LV Company believes that the film Zach Gary Savannah’s phrase has become a buzzword dialogue, they also found a large number of online luggage in the end of this message is true or false, causing some of LV customer confusion. LV company accused Warner Bros. film, because they refused to change this picture and make it hurt the brand image.
If the LV’s true, Warner Bros. Pictures will be embarrassing being. Because in this month, Warner Bros. has just joined the “boycott online fake ‘charity program.
Currently, LV companies require the destruction of all the “hangover 2″ copies of the bags, and modify the images in the film, hoping to receive some monetary compensation.
